Re-branding for Scotia Square, a mall in downtown Halifax, N.S. The ask was to highlight the breadth of services offered within the mall, while refreshing the overall look and feel to something more contemporary and urban.
Agency: Arrivals + Departures (2025)
Winner of 5 ICE Awards (Atlantic Canada)
Gold – Out-of-Home Campaign
Gold – Craft (Illustration)
Silver – Design (Poster)
Merit – Out-of-Home Single
Merit – Integrated Campaign
:30 spot for TD-sponsored Blue Jays promotion across multiple channels (TV, online, in-branch). Co-developed concept, wrote copy, and worked closely with production.
Agency: A361 (2024)
In-house awareness project for TD Tree Days, a green intiative driven by volunteer TD employees. Developed concept, wrote copy, and worked closely with production.
Agency: A361 (2022)
2022 HLV spot showcasing TD’s employee-driven Tree Days program, highlighting the contributions of volunteers.
Seasonal brand-focused TV spot for Kubota. Developed overall brand and product copy. TV spot copy reflected this while matching with existing footage.
Agency: Underdog (2021)
Re-branding project for Fuel Transport, a transportation logistics company. Developed concepts and copy for a range of platforms, notably the website.
Agency: Sid Lee (2017)
Case Study
Winner of 4 Cannes Lions:
Creation of a New Brand Identity: Corporate (Silver)
Brand Collateral (Bronze)
Logo Design: Local Companies & Brands (Bronze)
Video/Moving Images (Bronze)
Winner of 2 D&AD Pencils:
Branding Schemes/Small Organisation (Wood)
Brand Expression in Moving Image (Graphite)
Winner of 1 Strategy Marketing Award:
Design - Logo/Corporate Identity (Gold)
Winner of 1 Clio Award:
Brand Design, Corporate Identity (Product/Service)
Winner of 1 Applied Arts Award:
Logo/Wordmark/Brand Identity, Series
Brand launch for Memory Labs, an archival digitization service. Developed branding and tagline, along with web copy and collateral.
Agency: Stack Creative (2019)
Case Study
CRM piece that was the first part of a two-touchpoint strategy aimed at renewing owners’ love for the brand. Concept of “Exteriors & Interiors” focused on both the physical attributes of Land Rover vehicles as well as the explorer’s mindset. Along with conceptual work, this piece required re-working existing long-form copy as well as many net-new portions.
Agency: Spark44 (2019)
Concepting & copy for Facebook pre-roll videos based on existing brand assets.
Agency: Bensimon Byrne (2017)
An online contest to name Mother Raw’s 20th flavour included a social campaign, leading to a voting web page.
Agency: Stack Creative (2019)
